The effective use of e-mail is very rarely carried out in business today, most people think of "spam e-mails" like cheap drugs and weight loss etc. Using a structured professional e-marketing campaign from OZ-UK is like having a second chance at your customers, time and time again but in a professional, polite and legal way.
What are the main benefits of a structured e-mail campaign?:
- Keep in contact with existing and potential clients on a regular basis, " out of site is out of mind "
- It's a very cost effective way of advertising and completely measurable.
- Using our system, you can send out 5,000 e-mails per hour (if you need to)
- By applying tracking code to images and links within the e-mail we can tell you the following
- How many and which people opened the e-mail
- When they opened the e-mail, which images or links, did they click on to visit your site.
- You can personalise your e-mails according to your database e.g. Dear Jack etc
- It works with all known databases easily
- Use to send newsletters, notices, customer service announcements, follow up emails and more
- It can be set up to auto send over any given period of time
- You can set up auto unsubscribe details and the system will not allow you to re-send to that person
- This is a great way of strengthening your brand image
When re-marketing to an existing client/customer base, it is important that you remember the following things about your customers. :
- They have bought from you before
- They trust you and your products
- They are highly likely to open and read items you have sent, as they know you.
- Offering them financial incentives this way will help them re-assess and remind them of there current needs
Reporting and Measurability
Each campaign is monitored for 7 days, e.g. the server that monitors the e-mails will calculate all click through links, opened e-mail formats, unsubscribe numbers etc. A report can be sent to the client at the end of this time to provide them with an essential and in depth look at trends and popularity of certain targeted products or services.
Remember marketing should be an ongoing and structured plan that is accountable and well thought out, you can try many things but not all will work straight away, it takes time and effort on both sides but implemented correctly, you will benefit over time from this type of active marketing.
Examples of E-mail Marketing Templates
Streamline Communications have used e-mail marketing to over 5,000 potential clients to increase their exposure in what is a very competitive market place. The campaign is run over 12 months and has different themes and products on offer for each month.
The results are an increase in quality leads and a database that is listening to what Streamline has to offer.
If you are interested in finding out more about the benefits of e-mail marketing please ring our office on 0161 343 3303
Onlinetrophies are the Uk's leading supplier of Trophies and awards for every concievable occasion. The Onlinetrophies web site is an e-commerce site where users can buy a multitude of products online, ranging from budget cups to prestigous awards.
If you are interested in finding out more about the benefits of e-mail marketing please ring our office on 0161 343 3303
E-Mail Marketing FAQ's
- Q: What type of e-mails do we send out on your behalf ?
- A:
There are 2 main types of e-mail
HTML E-mails (the most common)
Html designed e-mail is basically a replica of your site design, the look and feel of a website page, visually stimulating but incorporating many marketing ideas that OZ-UK provide that will help you and your customer PlainText e-mails
These are basically what they say, a plain text document that does not contain any interactive content. - Q: Why use plain text then?
- A:Well, many ISP's these days do not allow html e-mails due to the amount of spam around the net. So we send both types to the same address and the ISP will get a choice of which one to let in. remember any message sent is a bonus compared to being bounced back.
- Q: How does OZ-UK set up an E-mail campaign?
- A: The first thing we do is to create 2 HTML templates that can be sent for different reasons, one could be for new products and the other for more generic content like news updates and bulletins etc. Plain text ones is also created from this information supplied by the client.
We then plan out over a period (usually a year) the times where we should send the campaign. Usually this is 12 x 1 monthly campaigns but obviously, if you decided that the lead up to Christmas etc was a time that you needed to send a campaign weekly, then the campaign would go out then! It is completely flexible to the client's requirements. - Q: What does it cost ?
- A: Like most things, this depends entirely on the amount of work we would be required to do at set up and implementing the campaign. But usually prices start from £1000 for a 6 month contract with strict maximum send out rates to £3,000 for more advanced commercial use.
Please bare in mind that 1 single trade magazine advert can easily cost anywhere from £250 to £2,000 for a one off, once only and forgotten about the next day! This does offer great structured and measurable value. - If you are interested in finding out more about the benefits of e-mail marketing please ring our office on 0161 343 3303